For some businesses the clear, to-the-point ‘Forgot Something’ subject lines that lean into the assumptive close technique will work perfectly. For other businesses, canada phone number you might want to be a little less blunt and give your shoppers a slight nudge towards completing their canada phone number purchases. Once a product has been added to a basket, the shopper has done the hard canada phone number work. They’ve: Researched the product Decided what they wanted Made a commitment. Sometimes, they just need a reminder to get them over the finish line. That’s exactly how Virgin Atlantic approaches its abandoned cart emails.

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The subject line ‘You’re nearly there’ reminds the shopper that they’re only a few steps away from booking their dream trip. Screenshot showing an email canada phone number With this style of subject line. You’re looking to be a little more subtle than some other styles we’ve canada phone number discussed today. Try to focus on the positives from the shopper’s perspective: They’ve already done most of the work Checkout will only take. A few minutes Rewards if they complete checkout (a dream holiday, looking great at a party in their new clothes, etc.)

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A few subject line formulas you can use here include: You’re so close Your new [Product] is just two clicks away. Complete your checkout in two steps Your [Product] is almost ready to ship Can I help you. BONUS: EXPERIMENT WITH YOUR WINNING canada phone number It takes time to perfect your subject lines. Once you’ve found one that’s performing, you don’t have to stop there. You can take your most successful subject line and experiment with small, subtle changes to see how it affects performance. For example, let’s take one subject line — You Forgot Something In Your Cart — and modify it in eight

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