Analyticsiq identified four pandemic personas — on. Guard Morocco Phone Number cynics, careful optimists, remiss pessimists and lax dreamers — in a new report, “pandemic. Personas,” shared with marketing dive that aims to help marketers understand consumer psychology. In the current moment. Twenty-eight percent of consumers are on Morocco Phone Number guard cynics, which have a protective and. Negative attitude. This group includes people ages 25-64, but 18-24 year olds are twice as likely to have a. Cynical outlook. Seventy-five percent of these consumers are democrats. Twenty-three percent of consumers. Are careful optimists, who adopt protective behaviors but remain positive. Eighty-eight percent of this group. Is above the age of 45 and this persona skews female. Thirty percent of consumers are considered lax. Dreamers. These people have a bright outlook and remain positive without practicing protective behaviors.

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Group are married men, with 82% of this audience. Aged 45 or older. Consumers living in small rural towns or farming communities are twice as likely to be. Considered lax dreamers. Nineteen percent of consumers are remiss pessimists, a group with a negative. Outlook about the pandemic that does not participate in protective behaviors. This group Morocco Phone Number is made up. Of mostly single men aged 25-64 who are high earners and tend to live in urban or suburban areas. Dive insight: marketing during a time of crisis is not easy, and as brands look to navigate the complex. Environment, it helps to have a clear understanding of who they are talking to. Analyticsiq developed these. Personas to help advertisers understand how core demographics might be feeling about the pandemic so that they. Can adjust their messaging accordingly. For instance, a careful optimist is prioritizing purchasing masks, gloves

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On guard cynics are spending on soap and Morocco Phone Number sanitizer, otc medication and masks. Politically independent remiss pessimists, on the other hand, are opening their wallets for alcohol, diy projects and apparel. Lax dreamers are spending on household cleaners, groceries and medications, with these conservative consumers Morocco Phone Number behaving as though it is business as usual. The research also. Therefore, highlights how the different personas are coping during the health crisis. Careful optimists are journaling, meditating and calling family; on guard cynics — who are more likely to include non-medicinal techniques in their health and wellness routine — are drinking alcohol, playing music and cleaning; lax dreamers. Therefore, are praying as well as listening to and playing music, while remiss pessimists are drinking alcohol, eating and cleaning. What constitutes a good message during the crisis has been an evolving story. In the first weeks of the health crisis,

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