Excluding political advertising, u.s. Ad Norway Phone Number spending. Could drop 13% this year, as the economic effects of the coronavirus pandemic and other societal pressures. Reverberate, groupm’s global president of business intelligence brian Norway Phone Number wieser wrote in a mid-year forecast. Tuesday. That decline could be just 8% when accounting for political advertising, which is expected to. “massively” expand amid a contested presidential race. While the slide in ad spending is likely to be steep. In either case, it would be less severe than the 16% plunge recorded amid the 2009 financial crisis, even. Though economic conditions on the basis of metrics like gdp appear far worse this year. The resiliency is. Surprising, according to wieser, but driven by several nuanced factors. The consequences of the ’09 recession

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While the pandemic effectively shut down several. Categories, including retail and travel and hospitality, all at once in march, while other verticals continued business. As usual and even saw areas like e-commerce and curbside pickup boom. Small businesses also appeared. To return to ad spending relatively quickly, even as large brands continued to Norway Phone Number pull back. Dive insight: in the. Research note, wieser continually cautioned that the pandemic and broader societal volatility, including the. Current protest movement and uncertainties around unemployment, make it difficult to paint a clear picture. Of the months ahead and the degree of recovery. Estimates from refinitiv cited by groupm point to an. Inflation-adjusted decline of 5.7% in u.s. Economic activity for 2020,

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Impact on ad spending, which could be less Norway Phone Number heavy than the great recession even though gdp could plunge up to 4% this year versus the 1.8% drop in ’09. The contrast speaks to how the pandemic’s unique circumstances and the ways it’s accelerated digital transformation are potentially contributing to greater fortitude in the ad market. E-commerce, for instance, has propped up retailers that have seen foot traffic otherwise decimated, and Norway Phone Number could prove an important sticking point moving forward as consumers remain wary of shopping in stores. Walmart saw e-commerce sales explode 74% in q1, and big box rivals like target and best buy have also notched triple-digital gains on the channel — not to mention the success of more digitally oriented companies like amazon. “hybrid business models featuring purchases online with in-store or curbside pickups, as evidenced in retailers’ results

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