Target customer’s language word-for-word? Forums, baby! They work like a charm. Now, let’s talk about actually writing your product descriptions, and the Portugal B2B List nuances that make them convert. CRAFTING LEGENDARY PRODUCT DESCRIPTIONS THAT Portugal B2B List CONVERT Here’s the ultimate formula to write product descriptions that sell. Emotional Language + Portugal B2B List Storytelling + Target Market’s Exact Wording = SOLD! According to research on the psychology of advertising. The “emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content — by a factor of 3-to-1 for television

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Commercials and 2-to-1 for print Portugal B2B List ads.”[*] Side note: According to research, internet ads have been shown to evoke the same emotional Portugal B2B List responses as print ads. As Joe Sugarman says in The Adweek Copywriting Handbook:[*] “You sell on emotion, but you justify a purchase Portugal B2B List with logic.” (p. 66) At the base of our brain lies our emotional selves — the Limbic System (aka the “Emotional Brain”). This part of the brain is where our feelings, memory, and value judgments originate.

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It’s also the part of the brain that Portugal B2B List determines what we pay attention to. In other words, it’s the emotional part of our brain that first makes decisions. Then the logical part follows up afterward, once the emotions are processed. Translation: You need to sell your products using emotion, then help people back up their decision using logic. Emotion Description Examples: “The Portugal B2B List most decadent flavors and aromas. The ultimate coffee experience.” “The ultimate in comfort — never feel that terrible back pain again.” “Imagine yourself coming home after a stressful day at work and relaxing your feet into a warm, therapeutic foot bath.”

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