This is perfect for offering content upgrades, and can increase conversions significantly. This is what we did for our article about launching a Kickstarter list of art directors campaign step-by-step. Screenshot showing a Sumo popup We offered a content upgrade to help users replicate list of art directors the process. And it boasts awesome conversion rates: Screenshot showing daily stats in Sumo If you list of art directors can’t see the numbers, over a few weeks that page-specific Welcome Mat converted between 6.45% at the low end… To 23.08%, with most of the days falling somewhere around 14-16%.
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In case you don’t want to scroll up, that’s almost 10 times higher (!!!) than the average of 2.6%. Read it and weep. To do this, create your Welcome Mat, then head to Display Rules and set it to only show on. Screenshot showing settings on the Sumo dashboard You’ll inevitably see an increase in opt-ins from doing this. Bring up Sumo and try it out for free. SCROLL BOX So you decided to go the polite route list of art directors and you’re wondering if your 0.50% opt-in rate is making the cut? Well the average Scroll Box conversion rate is
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Graph showing scroll box opt-in rates But if you’re seeing conversions of less than 0.01%, you are officially the weakest link. Nah, just kidding. But you are in the bottom 25%. Don’t worry, that’s completely fixable. Just use these few hacks to quickly increase your Scroll Box conversion rate. With your Scroll Box, the trigger percent is simply how far the user gets down your page before the Scroll Box pops up. The default is 40% – so that means that your readers have to go about 40% through an article or a piece of copy before your Scroll