Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to Qatar Phone Number content within them are similar. E-A-T, of course, stands for Expertise, Authoritativeness and Trustworthiness — key factors for determining how much you can “trust” a piece of content or it’s writers. Qatar Phone Numbers  There are some industries where it is incredibly important for the author has to have the skills and background to provide information that people can rely on. One of those industries is the medical industry.

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Industry and many others. These sites are called Your Money or Your Life sites — YMYL for short. These sites offer advice that can directly impact people’s lives. For these, people need to Qatar Phone Number to know that you are who say you are and that you have the qualifications needed. E-A-T is not just a factor for Discover, of course, it’s increasingly helpful for Google to weed out misleading and, sometimes, plain dangerous content from the index. Qatar Phone Number For your content, you need to prove that you know what you’re talking about. Make sure that people understand why they should trust you.

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The authority on this subject! Google collected some suggested reading on E-A-T and we also have posts on Expertise, Authoritativeness and Trustworthiness. Qatar Phone Number Support your entities with structured data While you don’t need to apply special pieces of Schema structured data to Qatar Phone Number get your content in Google Discover, it does make sense to make sure that your Schema implementation is top notch. Whenever you are writing about something, you need to give as much information about your entities as possible.

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