It can be seen from the above data that although the two products are not of the same order of magnitude, whether it is from operational data or core competitiveness, it is not difficult for us to draw some conclusions:
(1) The starting point is backed by China Literature Group, which belongs to revenue. In the first echelon of scale, the stories obviously belong to the third echelon, and the gap is large, but the monthly activity of the stories can reach about 30% of the starting point, indicating that although the online digital reading market is close to the Red Sea, the long-tail market is still very large. There is room to play, and the story should increase the penetration rate of this part of the market.

(2) If judged according to the retention rate “40-20-10” rule, the story’s monthly retention rate of 55% is a very good result, and the story’s CEO revealed in 2017 that the story’s APP will be retained after six months. The volume is 26%, which is basically consistent with the monthly activity data released by Analysys. These indicate that the user stickiness of the Story APP is good, and it also indirectly shows that the Story, as a content production platform, its content is attractive enough, and the interface design and interaction Sex is at least up to the qualifying line.

(3) It can also be seen from the comparison that the life cycles of the two products are not the same, and the starting point was established very early. In the digital reading industry, it can be said that it exists at the level of “veteran”, which is also one of its core competitiveness— —The long-term development has accumulated enough core authors, loyal readers, representative works and copyright resources as the starting point to build it into a very influential literary brand in China, and has even begun to set foot in overseas markets.

However, in addition to the rich categories brought by the huge volume, it also has the drawbacks of mature commercialization, that is, the quality of the content is difficult to control, it is difficult for readers to find articles in the massive information of works, and the numerous APP functions may also increase the cost of learning. Users are at a loss, and new authors are easily drowned in the huge platform and have no sense of existence, thus losing interest/abandoning the platform.

The story started in 2015, and it has just entered the early stage of growth. It is an excellent period to focus on controlling the quality of works and carefully taking care of the user experience of all parties. The cost of trial and error in the exploration period is also lower. Positioning and supplemented by good operations, it is very likely to develop its own blue ocean in the red ocean.

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