The first thing you need to do is know email canadien what the URL will be on your guest post. For example, let’s say you’re posting an article on Jeff Bullas’ site. Find out email canadien what that URL is ahead of time and write it down. Step 2: Choose 1-3 of the links in your guest post that go back to email canadien articles on your site. Write those down somewhere, too. Now, let’s make some magic. That’s because I know what site they came from, which means they’re fans of Jeff. You can play off the same authority in your popup, too.

Works in List-Building

And we’re going to build on the email canadien authority of the referring site (Jeff Bullas) with this strategy. We’ll use a Welcome Mat for this example. Step 3: email canadien Create a new form and go to Visibility. Under the Display Rules section we’re going to set up a couple rules. Screenshot showing email canadien the Sumo dashboard This first display rule is for the articles you linked to in your guest post. By email canadien pasting in the URLs of those articles into these show rules, your Welcome Mat will only show up on those specific articles. But doing just this would show your Welcome Mat to any readers on that article.

Research Says What Work

We only want to show the Welcome Mat email canadien to people visiting from your guest post. We need to add one more rule so your Mat only shows to people coming from your email canadien guest post: Screenshot showing the Sumo dashboard You select Referrer URL, then type in your guest post’s URL. Do email canadien this and only people from your guest post will see the Welcome Mat. When it comes to email canadien your popup, you want to create it with your audience in mind. You know what site they’re coming from, so speak to email canadien that authority: Screenshot showing a Sumo popup If people came from Jeff Bullas’ site and saw this popup, they’d be more likely to opt-in.

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