Screenshot showing a Messenger conversation Note. I set up the Welcome Mat at the end of week four. To this day, there are just three people on the list. Growing the email list will come later when I drive traffic to my site from other marketing channels. Another thing I wanted to do while waiting for my products to arrive was set up my social media accounts. I chose to go with Instagram, Facebook, and Twitter as these are the main social networks of my target audience. As I’m my own target audience and build the perfect

The Perfect Email Sequence

Customer avatar based on my personal preferences I picked my top 3 social networks. Instagram I wanted to keep my Instagram page simple and not too salesy by promoting my backpacks all the time. That said, I decided to do four kinds of posts on my Instagram page: Funny St. Pierre and Miquelon Email Lists images I like Promote my products In week two I created a perfect customer avatar based on my personal preferences. So coming up with content themes was easy for me, because I know what kind of posts I like. I started by writing an Instagram bio: Screenshot showing an Instagram profile

For Turning Prospects Into Buyers

And uploaded six posts: Screenshot showing Instagram posts Obviously not the most perfect Instagram feed, but I just started. Facebook My personal user behavior on Facebook changed in the last years. It went from engaging with friends on each other’s timelines to passively consuming information. I use Facebook primarily for three reasons: Facebook Messenger Facebook groups Wasting time Two out of the three points above are pretty useless for my marketing. Facebook groups, however, could be something really interesting. I could approach this two ways: Build a brand community which lets all my

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