An ecommerce sale email Note: There’s one thing I don’t like about this email: the subject line is great, but the first thing you see when you open the email is opportunity seekers list their fashion show, which has nothing to do with the sale. You have to scroll to see the sale. I don’t opportunity seekers list recommend doing this. 2. SUN BASKET’S “LITTLE SECRET” AND SURPRISE Sun Basket sells opportunity seekers list healthy, organic ingredients for specific recipes, delivered straight to your door. These next two emails are for 50% off flash sales (notice the text on the call to

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action button). Subject Line: opportunity seekers list We’ve got a little secret to getting endless healthy recipes. What Makes It So Good: It’s less about the sale and more about the benefit their customers want — endless healthy recipes. It uses the word “secret” to create mystery and opportunity seekers list entice you to click. What The Email Looked Like: Screenshot showing an ecommerce sale email Subject opportunity seekers list Line: A surprise from Sun Basket! Treat yourself to bold flavors and delicious dinners. What Makes It So Good: The star emoji draws the eye and makes this

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email stand out. They use the word opportunity seekers list  “surprise” to create mystery and entice you to click. They highlight the benefit — “bold flavors and delicious dinners” — rather than the sale. What The Email Looked Like: Screenshot showing an ecommerce sale email 3. opportunity seekers list GRUBHUB’S CALLING GrubHub is a food delivery app that delivers food from your favorite restaurants opportunity seekers list right to your door. Subject Line: Get $15 off. Breakfast is calling. What Makes It So Good: It’s simple — what you see is what you get. $15 off is darn good for

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