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subject lines had 12 percent Slovakia B2B List higher unique open rates than mailings without personalization.[*] If the shopper is logged into your site before Slovakia B2B List they abandon their cart, you might be able to use some neat, personalized touches to Slovakia B2B List increase your open rates. ‘PERSONALIZED’ SUBJECT LINE FORMULAS With personalization, it’s best to keep it Slovakia B2B List simple and try to avoid overdoing it. It can sometimes feel a bit much for a business to appear a little too “in-the-know” about its customers.

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