They generated press coverage in places like Uncrate by giving away sample bottles to relevant writers. Screenshot showing a product page Their coverage on Uncrate Guam Email List (and other sites) came down to good old-fashioned hard work. When influencers would comment on Instagram posts featuring their product, Bushwick Kitchen would ensure they sent out samples. It’s team worked hard to find contacts at Guam Email List large food blogs and sent samples to their offices. When word got out that the editor of a big-name publication had bought a bottle of their sauce. The team painstakingly found a way to get in touch with that editor directly.
The Importance of Email Marketing
Free samples are nice, but the key to good PR is simple: tell a great story. Being a writer or journalist is a tough job, especially now that the news cycle is spinning Guam Email List 24/7 and people are constantly craving new content. Instead of just pitching one of your products or your business as a whole, ask how you can help each journalist you email. Think about: What’s compelling about your story? Why would a reader care about it. How will your story help the journalist to generate pageviews for their publication? Why is it a good fit for this writer in particular. And if you want the BEST results, only pitch journalists
and publications that are relevant to your business. Bushwick Kitchen’s feature on Uncrate generated 1,427 clicks and made 175 sales in just four days. Screenshot showing top referrals for a page Whereas a feature on Business Insider (less relevant to their target market), only generated 520 clicks and two sales. marketing has helped many ecommerce brands to reach more people and increase their sales. One such company, Luxy Hair, used YouTube to become a seven-figure business.