As it keeps your commands separate from your other (more natural) texts. Why a call to action is important Every website, and every page on a website, has a reason to exist. But if you don’t add a CTA. Taiwan Phone Number there’s a high chance that your users will look at your content and then leave your site without doing anything else. Calls to action will help you to Taiwan Phone Number keep users on your site and convert them into loyal fans or customers. If you want your users to follow a specific set of steps to do something, CTAs are even more important. They can create a kind of roadmap to guide your visitors to the content they need to see, or a set of steps they need to take to buy a product.

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Your users will be left guessing what they’re supposed to do next. How to write great CTAs When thinking about text for your CTA button, there are a few important things to consider. Taiwan Phone Number Use active voice, First of all, you need to be sure you’re using an active voice. An active voice is action-oriented, and so literally calls people to action. And that’s exactly what you want. Taiwan Phone Number Make people want to click your button! Use relevant labels Make sure your button text is specific to what people are doing. “Send” is just too generic.

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For a newsletter, or “Contact us” for a contact form. The text has to explain what the button will do. Keep button text short Use small and simple words. You need to keep your button text as simple as possible. Taiwan Phone Number People have to understand what it means immediately. Create urgency Creating urgency can convince people to click your call-to-action. Taiwan Phone Number You can do this by, for instance, having limited time offers or by telling people how your product can help them solve their problems now. This can even be a text next to your call-to-action. Write from the user’s perspective Remember that users have their own goals too!

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