There were certain words all over the website which contained the word “custom. And “individuality”. As the products USP (unique selling proposition) now changed, india phone number those words had to be removed/replaced. I tried to create an un-fancy Shopify store which represents an elegant and simple style. Screenshot showing HYKE website As you can see on the image above, I didn’t just change the wording. I also added a new product: a snapback. I added the snapback for two reasons: Low-barrier entry (to get people hooked with the brand for a lower price) Cross-sell product
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Because the snapbacks are not our key-product we didn’t choose to purchase them in bulk up front. We used a print on demand service called Printful. As soon as someone orders that snapback at our online store, Printul will print the cap on demand and ship it to the customer. This is an india phone number but if there’s an increasing demand we will purchase snapbacks in bulk to be able to offer faster shipping and india phone number better customer experience. The integration with Shopify works very smoothly via their Shopify app. Screenshot showing Printful Shopify app I only had to upload the HYKE logo
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and the app automatically created a mock-up. Picture showing HYKE hat Quality-wise I knew that the snapbacks from Printful are top-notch. I’ve worked with the app before and tested the quality of their snapbacks. I don’t know the quality of their other products, so we decided to not blindly sell other products for now. Having changed the website a bit, we also decided to change the Instagram account. MAKING CHANGES ON INSTAGRAM When I first uploaded content on Instagram, I made the decision to upload funny memes, motivational quotes, re-post great images and promote my product.