The previous information is used as an anchor for the information after it. This is the essence of the anchoring effect. You can use this effect with prices, for example. Show products or services with a higher price first. The prices you show afterwards are compared with the first price and therefore seem to be not too bad. This increases the chance of a purchase. The anchoring effect is also widely used by showing the original price first for discounts . See the example above.
6. Goal gradient effect
The closer your website visitors get to a goal, the higher the motivation to achieve that goal. That is why it is good to show progress if you want to steer people VP R&D Email Lists towards a certain goal. A progress bar in an order process is a good tool for this. Make sure the bar is already a bit filled when someone sees it for the first time. This way you get the most out of the goal-gradient effect.
Conversion Optimization Checklist
What is important for conversion optimization differs per website. This is a handy checklist of key points for conversion optimization
- Make the right first impression.
- Make all payment options clear.
- Make sure that the best-known payment options are possible.
- Display quality marks and certificates clearly.
- Provide a clear explanation about the shipping costs, shipping times and return conditions.
- Make it clear to the visitor what makes you distinctive (what your USPs are).
- Implement a heat mapping tool to gain insight into visitor behavior.
- Start with A/B testing to find the right approach.
- Provide convenient and easy filters for a large number of products.
- Offer clear and comprehensive product photos.
- Please provide stock status information to avoid disappointment.
- Use eye-catching calls to action.
- Simplify forms and keep them short and clear.
- Give visitors feedback when they have completed a form (submitted successfully!).
- Give visitors the option to pay with a guest account.
- Offer a social login to allow visitors to register with their social media accounts.
- Give reviews and ratings a good place on the website.
- Provide sufficient contact options.
- Personalize the website to create a trusting feeling in the visitor.
- Optimize the website for fast loading times.
The most important happy conversion optimization continues to test. A/B testing means that you do a test in which 50% of the visitors see version A of your website or a landing page and the other 50% version B. This way you can find out which version works best for you. visitors.
In order for the testing to be successful, you need to take into account a number of factors that can influence the result:
- Test population
To get a reliable result, the test population must be large enough. If you have a low number of visitors and conversions, you will have to test a little longer. With this tool you calculate the length and size of your A/B test.
- Test duration
When an A/B test runs for a long time, it is possible that visitors have deleted their cookies and as a result appear several times in the results. This can pollute your statistics.
- Regular/new customers
Regular customers often behave differently than new customers. It is important that you know which group is participating in the test. Regular customers already know where to find something, which can disguise the fact that there are ambiguities in your website for new customers.
It is therefore very easy to draw the wrong conclusions during A/B testing. This often has to do with the test design or the interpretation of the results. To avoid this, you can use this checklist while testing:
- Provide the correct test population.
- Don’t just look at conversions, but also analyze visitor behavior.
- Allow enough testing time to get enough results.
- Don’t forget to compare your A/B test with the original (A/A/B). This way it becomes visible if your A/B test is technically incorrect.
- Note different results from different browsers.
- Don’t forget deferred conversions.
- Don’t make too many adjustments at once.