It doesn’t take long at all to click send in your newsletter tool. But what happens when an error has slipped in? Or even worse, what if the whole concept of the newsletter was wrong? Don’t worry, we’re here to help you discover seven of the biggest email marketing mistakes and what you can do to avoid them… Email marketing mistakes you want to New Zealand Phone Number avoid Avoiding the following mistakes will give you better open rates and prevent you from losing subscribers because they got fed up with your emails and unsubscribed.

Not Seeing Things From

There is nothing worse than writing a newsletter for the sole purpose of overwhelming recipients with marketing messages. It’s the biggest sin of all and, believe us, it won’t get you very far. Let’s take the example of a mobile phone provider: When a new person subscribes to the newsletter, he will only need information about prices and new cell phones for a very short time. Indeed, this type of communication will only interest them as long as they have not signed a new contract. And then they probably won’t need that information for at least a year. With that in mind, it makes no sense to constantly bombard them with the latest cell phone deals. The most sensible option would be to contact them with helpful messages about the services available to provide added value.

Sending Newsletters

Email Database

It’s a risky decision as far as your company’s reputation is concerned – who doesn’t hate spammers after all? But it can also be quite costly if you receive a cease and desist letter. And while CAN-SPAM may not be so tough on spammers, you should stop and think about your own reaction when you receive a newsletter from a company you’ve never heard of. We’re guessing you’re not exactly jumping for joy when this happens? We thought so… We recommend that you focus your full attention on permission marketing.

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