Think about which platforms your potential customers are active on. On which social media? On which websites? Are there communities in which your target group is active? Then choose very consciously with which platforms you want to work actively. And perhaps even more important: also consciously choose which social media or platforms you ignore (at least at the beginning). You can’t do everything!

Global strategy on platforms

Work out a global strategy for the social media and/or platforms where you want to be present. How do you want to present yourself on this channel? How do you ensure that your recognizable branding is also visible there?

A good first impression

Provide a professional appearance from the start. Create a good feeling on the communication channels and make a good first impression.

Of course, it still requires additional methods to actually land your first customers. Instead of investing in expensive coaches and paid advertising, you can opt for active involvement in online communities. The internet is full of entrepreneurial groups where Administration Directors Email Lists everyone is willing to help each other. Not only were we able to spar with other entrepreneurs there without immediately paying thousands of euros, we also became increasingly visible by actively participating ourselves.

Administration Directors Managers Email Lists

You can actively respond to all kinds of questions, thus demonstrating your value and expertise. This, in combination with your positioning, ultimately attracts customers who really suit you. If your customers are also in communities where your expertise is much discussed, then it is definitely worth delving into this as well. Challenge yourself to be active for an hour every day for a certain period of time. Interact with other content in the community, and make yourself visible. Pay attention to unsolicited advertising, for example by spamming links to your website. Not only is that usually re in place and the first customers trickled in, it was actually very basic: doing what we promise, sometimes with a little extra. With us, that extra is, for example, a welcome package that we send after registering as a customer, a gift at Christmas, but also jokes hidden here and there in the app or in our communication. For example, an animation of our logo that gives a wink, and then says that we are busy collecting all the receipts when people have to wait a while. Simple extras.

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