Your cart is about to run away 6. THE numero telephone turquie ‘BRAND-RELATED’ SUBJECT LINES With so much going on in shopper’s day-to-day lives, a gentle reminder of exactly what numero telephone turquie product they left in the cart can be super helpful. Mentioning the product a shopper left in their cart numero telephone turquie in the subject line will help remind them why they added it. To their cart in the first place — and why they were keen to purchase. In this example, 23&Me, uses this subject line: Your DNA kit is waiting for you Dyson and Ralph Lauren use brand names in their subject line.

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As well-known, leading brands in their respective niches, their names convey quality and remind the shopper of where they wanted to buy from. Here are the subject lines they use: Dyson: Items in your basket at dyson. Ralph Lauren: Finish Your Order at Ralph Lauren Using the shopper’s first name, coupled with the products in their cart. Can make a huge difference to your abandoned cart emails. Here’s how Massdrop personalizes its messages (notice the name at the beginning of the subject line and the product hyperlink in the opening paragraph): Screenshot showing an email

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‘BRAND-RELATED’ SUBJECT LINE FORMULAS With these subject lines, you’re trying to remind shoppers of exactly what they wanted to buy. If you have a recognizable brand name, using it in the subject line can help to remind people of why they wanted to buy from you specifically. When using these formulas, try to weave in the product and your brand name. Complete your [Product] purchase at [Brand Name] Your [Product] is waiting in the [Brand Name] store Complete your [Brand Name] purchase Your [Brand Name] items are in your basket 7. THE ‘LITTLE NUDGE’ SUBJECT LINES Every audience is different.

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