Email seems to be the focus of every marketer these days. With the high ROI it promises, it’s no surprise that 9 out of 10 websites you visit ask you to join their mailing list. However, the industry has yet to perfect the art of email marketing. There are bad practices that still harm organizations and prevent them from achieving the results they expect. Cambodia Phone Number Let’s take a close look at the top 5 mistakes marketers can make when emailing their subscribers.
They Go Too Far With Self-promotion
This may seem counterintuitive: after all, you invest time and effort in your email marketing because you want to increase your sales. True, but the way organizations sell has changed so much over the past decade. Inbound marketing has taken an incredible rise as it proves its effectiveness over and over again. If you’re not sure how many of your emails should be promotional, Fortunately, there are systems that can help prevent such problems or resolve them when they occur. An email checker removes unwanted addresses from your list, helping you save money and focus your efforts on genuine leads. Such a system is usually easy to use,
They Don’t Use an Email Verifier
As businesses grapple with high bounce rates, email verification is rapidly being incorporated into email marketing strategies. However, I still see marketers who pay little attention to the quality of their mailing lists, and all they care about is its size. Don’t be one of those marketers! Yes, when it comes to your audience, size matters. The more people you have on your email list, the more likely you are to convert. But what if some of the email addresses you collected are bots and dead ends? What if, instead of sending emails to real people, you send spam traps and temporary addresses? The consequences will not make you happy: