Keep reading: What is a headless CMS and what does it mean for SEO? » Joost de Valk Joost de Valk is the founder of Yoast. After selling Yoast he’s stopped being active full time and now acts as an advisor to the Uk Phone Number company. He’s an internet entrepreneur, who, together with his wife Marieke, actively invests in and advises several startups. Uk Phone Numbers His main expertise is open source software development and digital marketing. Use clear and ‘normal’ language Speak the language of your audience. Chances are, your audience doesn’t understand complicated and highly specific jargon.
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