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An Email Marketing List
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Its Like Free Advertising
We call this method of gauging the Australia B2B Contact List temperature of our incoming PPC (pay-per-click) traffic “ice cubes and lava.”[*] Not everyone is going to want your highest-value product. Likewise, not all users are going to want to buy from your site immediately. You need to Australia B2B Contact List tailor your content, copy, and offer for where the user is in their buyer’s journey. If you’re Australia B2B Contact List bringing in cold traffic (ice cubes) then you don’t want to scare them away with purchase-focused copy and creatives. Graph showing PPC intent/threat On the other hand. If your ads are bringing in some hot traffic (lava), you don’t want