You can also use video as social proof by including customer testimonials and reviews. Screenshot showing an amazon product page Videos can be great for Australia B2B Contact List enhancing your 360-degree product view. Or you can use a video to explain the features and benefits of your product. You can even take it one step further and have your satisfied customers create your explainer videos for you. This way, video can step into the realm of direct customer testimonials by taking on the form of user-generated content (UGC). But we’ll get into that later. SOCIAL PROOF & REVIEWS Customers generally love buying what our
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friends/peers/contemporaries buy. As the late, great, P.T. Barnum once said: Nothing draws a crowd like a crowd. Now, to add to the legendary entertainer’s quote, let’s put some statistics behind it for backing. On average, nearly half of shoppers say they will leave a site and turn to search engines if the brand or retailer site lacks sufficient reviews for that product. 97% of customers look at product reviews before making a purchas. For local businesses, 37% of users go directly to a third-party review site rather than a search engine to find and read reviews[*] What does this mean? It means that providing reviews and social proof on your
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Ecommerce landing page is a must. You want users on your page to focus on converting — and you want to control what reviews they see and “put your best foot forward. Well, only if you want to boost your sales. There are several types of social proof out there for you to evaluate. They range from the customer-submitted product videos and reviews, to simple quotes and testimonials. You can see an quasi-example below: Screenshot showing customer ratings Here’s a landing page design template for using testimonials and reviews (note: the real magic comes from your own users’ satisfaction.