Wayfair is one of the largest online-only. Home goods retailers in the world, with over 3,800 employees and 36 million active customers. Part of what makes them so successful is their ability to spark imaginations through storytelling—making customers feel what it might be like to have the product in their home. Take this hanging light, for example:[*] Screenshot showing copy for a product .They could have gone with the standard generic description of the light and its features. Instead, they start with, “Greet guests with a warm and welcoming glow.

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I don’t know about you, but that immediately makes me imagine hosting a party and this beautiful light hanging above. Or how about this Kennedy Barrel Chair. Screenshot Saudi Arabia Phone Number List showing copy for a product Again. Forget the generic product descriptions shoppers are used to seeing. “Perfect for those who just want to cuddle up with the one they love.” Immediately, I’m imagining a lazy Sunday with my wife. Where’s the buy button? If you’re unsure which words to use when coming up with imaginative descriptions. Check out our list of power words that will have your products

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Flying off the shelf while your competition falls flat (pro tip: download the one-page pdf of 401+ power words and stick it up on your wall for inspiration). Key Takeaway: ecommerce is a tricky business because potential customers can’t actually touch your product before they buy it. It’s up to you to get their imagination running wild with all the possibilities of what your product will look like and how it will make them feel. Often that means telling a story. As the great writer and journalist Joan Didion once said, “We tell ourselves stories in order to live.” Or in this case, we tell ourselves stories in order to buy.

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