The internet is oversaturated with content. Everywhere you look there is another brand trying to get your attention. Of all the mediums available to marketers, video has a distinct advantage: its use of motion immediately grabs your attention (and if your sound is on, your ears) in a way other mediums can’t. In this guide, we’ll teach you how to leverage video marketing to your advantage. What is Video Marketing? In short, video marketing means using video to increase brand awareness, engage your target audience, and ideally persuade them to buy your products or services.

It is important to distinguish video from Dominican Republic Phone Number television marketing. Although TV commercials use video, when people refer to video marketing, they’re usually talking about the use of video in a digital and/or social media context. Essentially, video marketing is a branch of digital marketing that touches on both social media and content marketing.

Why Use Video Marketing?

Humans are evolutionarily programmed to pay attention to movement – ​​any small movement could be a danger lurking, waiting to swoop down on you. Large walls of text that don’t move…much less likely to pose a threat. As a result, video grabs people’s attention like no other media. This means that the videos are likely to stand out among the cargo of content competing for your audience’s interest. Beyond getting your audience interested in the first place, it can also sustain them. In fact, adults are 73% more likely to make a purchase after watching a product video.

Determine What Story You Want to Tell

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Stories are an essential part of everyone’s development – they guide our lives and inform the decisions we make. From the moment we are born, we seek out and share stories. Video, of course, is a powerful medium for storytelling. If you want to use it to its full potential, you need to be clear about the story you want to tell. Sometimes there won’t be a particularly clear story. But there’s usually one lurking beneath the surface. Even in a product video, you can tell the story of solving the pain point. In a testimonial video, you can tell how the customer’s life has improved.

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