Targeted Emails Based On Subscriber Behavior Finland Phone Number List Patterns Customers like consistency from brands they follow. They also do not want to be bombarded with emails. You want to build anticipation and cultivate loyalty. Gilt, for example, sends out their emails every Georgia Phone Number List Phone Number List Monday or Tuesday (you should A/B test to determine the best time for your best open rate). Screenshot Finland Phone Number List  showing an inbox Notice that they only send one email per week. While I am not crazy about their long subject lines, they do not clog my inbox.

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What you’re selling can determine how Georgia Phone Number List Phone Number List frequently you email your subscribers. Companies like Groupon and LivingSocial email frequently Georgia Phone Number List (more than once a week) due to the wide amount of products and services they offer. According to a 2015 survey Finland Phone Number List conducted by Bluehornet, 43.8% of 1800 participants want to receive promotional emails weekly. Finland Phone Number List While 24% prefer several times a week or daily.[*] You should set expectations for your subscribers on the landing page where people sign up to get on your email list.

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Screenshot showing frequency options If you are an ecommerce store, creating. A promotions calendar will help you stay organized on when to release certain offers. Instead Finland Phone Number List of sending new offers every day and overloading inboxes. You can place upcoming offers into weekly emails or monthly emails and plan it out on your email promotions calendar. Download the ecommerce Finland Phone Number List Email Promotions Calendar If you don’t like sending lots of promotions, you can do what we do here at Sumo. Send content related to ecommerce marketing two days per week, but have no promotions within the email.

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