THE ‘PERSONALIZED’ SUBJECT LINES Experian reports that personalized subject lines had 12 percent higher unique open rates than mailings without malaysia phone number personalization.[*] If the shopper is logged into your site before they abandon their cart, you might malaysia phone number be able to use some neat, personalized touches to increase your open rates. ‘PERSONALIZED’ SUBJECT LINE FORMULAS With personalization, it’s best to keep it simple and try to avoid overdoing it. It can sometimes feel a bit much for a business to appear a little too “in-the-know” about its customers.
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Try to use the shopper’s malaysia phone number name and details about the product(s) in their cart. A few formulas you could use: [Name], complete your malaysia phone number purchase of [Product] Did you forget this. Complete your purchase in two clicks Forgot Something malaysia phone number [Name], did you leave this behind? Free shipping offer for [Name] Hey [Name]. Your cart is malaysia phone number expiring soon [Name], complete your purchase in two clicks 5. THE ‘PRODUCT-RELATED’ SUBJECT LINES. Using malaysia phone number copy related to your product in your abandoned cart email subject lines can help remind shoppers why they love your brand and wanted to purchase from you.
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Running shoe brand Asics could have used a simple, ‘Forgot Something’ subject; instead, they chose to go with something that aligns with their product: Don’t get left in the dust. Another example of this is alcohol subscription business, Whiskey Loot. Its brand is super fun and playful, so it uses the following subject line for its abandoned cart email. Your cart is sobering up ‘PRODUCT-RELATED’ SUBJECT LINE FORMULAS Product-related subject lines. Are a little harder to create simple-to-follow formulas for. But try to think about how you can use the copy in the subject line to connect your brand to completing a sale.