How often it will be necessary to redo the keyword study. Defining new key terms according to theme. Objectives and priorities. In this planning. Don’t forget to evaluate who your most expressive competitors are and do some research to understand how they are behaving online. What their marketing actions are. For which terms they tend to rank well. Etc. This can even give you some ideas and guide your keyword strategy. What are the types of keywords? Keywords are separated into three categories: head tail . Middle tail . And long tail . They are distinguished by phrase length. Which affects search results. Head tail: the head tail or short tail category is the most sought after in searches because it brings simpler.

And shorter terms. With one or two words. Usually. They describe a context in a direct. General and Ecuador Cell Phone Numbers broad way – “ digital marketing ”. For example. Middle tail: middle tail keywords — or middle tail — refer to more specific terms. Being more aligned with user searches . The competition is less. But it still offers a certain challenge. An example is “ digital marketing strategies ”. Long tail: long tail or long tail words have a high degree of specificity. Achieving a search objective with accuracy. These are terms with low competition. Several words and that are usually searched for by the effective target audience – such as “digital marketing agency in rio grande do sul”. It is common for head tails. For example. Because they.

Which affects search results

Are more comprehensive and less specific. Have a higher search volume and are able to increase traffic to your pages. However. This will not always be the best investment context for your company. This evaluation needs to be done thoroughly and will depend on your marketing objective: if you want to increase traffic indiscriminately. Head tail strategies may be more interesting. But. On the other hand. If your goal is to bring a much more segmented audience closer to the purchase decision process. It may be more interesting to work with long tail words. Which have a less expressive search volume. But which can bring people much more interested in what your company has to offer. Thus increasing your sales.

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Potential. All these details need to be considered before starting your keyword research: keep your goal in mind and from there. List the most strategic terms for your business. Why is it important to use a keyword tool? Is it possible to think of a few keywords and create a list? Yup. In fact. This is a strategy commonly used by many companies. However. Keyword tools are still fundamental in this process : they will help you to validate the search terms you have created and understand which ones are the best for your business. Considering your persona. Your goals and your planning. Some tools may offer synonyms that can be worked on in content and ads. To attract even more potential consumers. These keyword tools are.

These are terms with low

Essential for structuring a successful marketing strategy that is really focused on the company’s goals. It is through these platforms that you will be able to have a much broader view of the potential of each of the terms that will be worked on. Through traffic forecasts. Cost per click calculation and even search volume. View traffic forecasts traffic and impression forecasts commonly consider your campaign budget. Frequency. Ad quality history. And your available bid. With this information. It is possible to have an estimate of how this campaign will perform if it is executed. Still within forecasts.

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