One of the best things that could happen to us in the media I was working in a decade ago – take or add a couple of years – was that they sent us an infographic Brazil Phone Number List from a press office. Of course, not all infographics were equally good and not all received were published, but the percentage of infographics that went to the recycle bin was quite small.
The reason will not be surprising: Brazil Phone Number List Netizens loved infographics. Post an infographic on whatever topic is used to generate a spike of interest. The articles worked very well (they all had “infographics” in the headline so that it was clear what they were going to find) and, if it was on a business topic in a medium aimed at that market, the readers themselves shared it en masse. on social media. For them, it was a form of personal branding (and great).
So in the early 10’s, making infographics wasn’t that easy. There was still no Canva in which anyone could create a pair with a few clicks and achieve a worthy result. But, in addition, in the list of visual contents they were still somewhat surprising and elaborate, something somewhat sophisticated.
Infographics were everywhere. The media published them and companies created them not only as a communication weapon but also as a key part of their digital marketing. And the infographic, most importantly, had a cache. Years later, does infographics still work or has it already remained in the graveyard of online fashion?
The question that I asked myself for the first time not long ago, when I received one of those Brazil Phone Number List presentations to the journalists of the companies. It was an infographic and the first thing my brain did after processing it was to think that it was something “very 2012”.
Turning to the internet to confirm the death or survival of infographics is a bit confusing. Infographics still exist. Canva and similar sites have made designing these very easy and therefore anyone can create them. Filling the web with new infographics is easy and affordable.
The media, in the end, we have not given up completely either. You just have to think about the most popular contents of the pandemic, such as that of El País last summer explaining how the coronavirus spread through a closed place, to understand it.
Of course, these infographics are already infographics and are light years away from what the media enthusiastically received in 2011. They have design work, they are multimedia and mixed formats, and they are not static graphics that follow a template. They are complex and immersive designs Brazil Phone Number List (The New York Times uses them a lot, causing different elements to load as you scroll) that work in complex ways.
For content marketing they have not completely disappeared either. Presenting information in an infographic is visually appealing and makes information processing easier than ever. Infographics are not, yes, elements that work by themselves. Now, they are embedded in the content. They are the guest star, the high school that beautifies everything, in an environment where the content itself is more important.
The 2012 Queen infographic has lost its glamor and its cache. It makes sense. In an environment like the current one, in which more videos are consumed than ever Brazil Phone Number List and in which it is also increasingly easier to make them, infographics are no longer surprising or sophisticated. It is already too simple an element.
The year the infographic died
In fact, looking at the PuroMarketing newspaper library, it is already clear that infographics are an element from another era: the last we wrote about their advantages and the potential of the format was in 2015 (and yes, since then we may have occupied all that space talking of video potential).
Although, to be fair, it must be said that in 2015 there were already those who wondered if infographics were dead. A PRWeek column did. His conclusion was that no, he was still alive, but also that he had been talking about “infographic fatigue” for three years and that the market had become saturated. If you wanted an infographic to be great, it had to be really relevant and good.
“Infographic publishing increased steadily between 2007 and 2012, when it peaked, and has started to decline since then,” Sarah Rapp, Adobe’s director of community data and information, told FastCompany that same. anus. . In the mobile universe, you had to play with other weapons and the infographic itself had given way to a more sophisticated type of visual content. Those who announced the death of infographics at that time did so by pointing out that they were no longer unique and that their space was occupied by interactive storytelling.
Infographics, therefore, have been languishing ever since.