An ecommerce sale email Note: There’s one thing I don’t like about this email: the subject line is great, but the first thing you see when you open the email is their million email database fashion show, which has nothing to do with the sale. You have to scroll to see the sale. I don’t million email database recommend doing this. 2. SUN BASKET’S “LITTLE SECRET” AND SURPRISE Sun Basket million email database sells healthy, organic ingredients for specific recipes, delivered straight to your door. These next two emails are for 50% off flash sales (notice the text on the call to

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action button). Subject Line: We’ve got a little secret to getting endless healthy recipes. What Makes It So Good: It’s less about the sale and more about the million email database benefit their customers want — endless healthy recipes. It uses the word “secret” to create mystery and entice you to click. What The Email Looked Like: Screenshot showing an ecommerce sale email Subject Line: A surprise million email database from Sun Basket! Treat yourself to bold flavors and delicious dinners. What Makes It So Good: The star emoji draws the eye and makes this

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email stand out. They use the million email database word “surprise” to create mystery and entice you to click. They highlight the benefit — “bold flavors and delicious dinners” — rather than the sale. What The Email Looked Like: Screenshot showing an ecommerce sale email 3. million email database GRUBHUB’S CALLING GrubHub is a food delivery app that delivers food from your favorite restaurants million email database right to your door. Subject Line: Get $15 off. Breakfast is calling. What Makes It So Good: It’s simple — what you see is what you get. $15 off is darn good for

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