with an image, the alt attribute is the anchor text. Whether you link to an internal or external page, the anchor text carries a lot of weight, making the image alt attribute even more important. An optimal alt attribute is descriptive (explains what’s in the image) and unique (used only once on the site). In the suitcase example, it could be “large red {brand} trolley suitcase”. It doesn’t matter if the alt attribute is capitalized. Similar best practices apply to filenames. The image filename is similar to its alt attribute in that it helps a search engine understand the image, and it uses similar best practices. The filename should be descriptive and unique

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and it can match the alt attribute for that image. This also makes management of your image resources easier, both on the website and in a centralized repository. Screenshot showing an image A better filename would be “nike-metcon-free-x-for-men”. You could add email addresses of pastors in usa views of the same product. Just like filenames and alt attributes, captions help Google and readers understand the context and substance of an image. When scanning content, captions help a to quickly make

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sense of it. Lastly, for readers with visual impairments, captions are a big help in consuming content. In most cases, you can add image captions easily in your CMS.  Image compression is important in SEO as large images can significantly slow down your site, and Google now emphasizes having quick-loading sites in their results. To find the file size of images, use a crawler, as mentioned before, or use a page speed analysis tool like webpagetest.org. According to the HTTP Archive, the median total image size on a desktop webpage is about 650kb, which is not a lot.

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